DBP: Congratulations! We’re so happy to hear about Essex Squeeze’s successes. How did Essex end up here in Downtown Brooklyn?
Cedric: Charles was a manager at Katz’s Delicatessen, so he would often come and check out the Katz’s DeKalb Market Hall foray. During the pandemic, Charles suggested we bring Essex Squeeze here. Eventually, after we got the DeKalb Market team to visit our East Village location, after they tried our juices, and after their traffic began returning to pre-pandemic levels, we opened up right here.
DBP: What makes Essex Squeeze unique?
Cedric: Well, to begin, unlike most big juice shops, our mission first and foremost is to better the community. We’re not doing it for the money (I mean, hopefully we make some), but our goal is really to provide balanced nutrition at a lower price than many of our competitors. We also offer something that not many big juice shops do: the ability to create your own drink with ingredients of your own choosing. The names of our juices also pay homage to various famous NYC streets — a unique spin you’ll only find here.
DBP: We noticed you also offer more than juices and smoothies — can you tell us a little about your other menu items?
Cedric: Yes, of course! Besides smoothies, we sell a variety of toasts including apple, banana, berry, and of course, avocado. Our customers kept asking for different spread options, so now you can choose almond butter, peanut butter, or hazelnut spread as your base for the toast. We also recently added a bunch of bowls – starting with açaí, greens, and pitaya, and expanded the menu to offer acerola, coconut, and banana. And yes, you can make your own bowl, too!