Upcycled clothes, jewelry and vintage items with an edge are the core of House of Kellogg’s unique collection. This bright and sassy storefront can’t help but catch your eye and is making a splash in the heart of Downtown Brooklyn. We spoke with owner, Jennifer Kellogg about her creative process, and the inspiration behind the distinctive style of her shop.
DBP: Tell us a little bit about yourself and the story behind House of Kellogg.
Jennifer Kellogg (JK): I’m a metalsmith by trade and ran my own jewelry company for a long time, some items of which I have a selection of in the store. Then, a couple years before COVID I started to upcycle pants because I liked the idea of subverting the preppy prints you find in certain brands, for example Lilly Pulitzer. I can take embroidered clothing and create a one-of-a-kind piece, for example I once used a pair of pants that had sea horses on them, and I added a patch of the bride of Frankenstein. I made a print file of the patch and through sublimation made other items of clothing with that same print. Sublimation is a transfer of color through heat, which allows me to transfer the print indifferent sizes and orientations and colors. The original pants with the patch sold but using the prints I could keep making other items of clothing, like a sweatshirt or leggings. This process allows me to make just one item as opposed to having to print a ton, which is better for the environment because you don’t have to use and potentially waste a lot of fabric.
During COVID, I decided opening a store that featured my own designs and standout pieces was going to be a now-or-never thing, so I just went for it. My objective was to create a fun, happy, and colorful place that makes someone smile when they come in. All my products contribute to that effort!