Grand Opening Event: Haus of K

New York’s most immersive Pop-Up K-beauty & culture experience is here for the summer — and it’s back better than ever!

Haus of K is a space where discovery meets culture: get personalized skin & color analysis from top-tier brands, join tea omakase tastings, try on traditional Hanbok, learn K-dessert secrets, and connect with a community of people who love Korean culture as much as you do.

WHAT’S WAITING INSIDE

✦ Curated K-Beauty Lounge: Top-tier brands, personalized skin & color analysis, and pro K-makeup masterclasses
✦ Immersive Cultural Workshops: Exclusive tea omakase tastings, custom jewelry making, and traditional Hanbok wearing experiences
✦ K-Café & Desserts: Sip on trendy Korean drinks and indulge in iconic treats (plus, learn the secrets yourself in our K-dessert making classes)
✦ Wellness & Movement: Reset with regular yoga sessions, K-wellness programming, and community running clubs
✦ The Energy: All-day lounge vibes, community networking, and live DJ sets

HANA HOUSE VIP PACKAGE

Those who opt for the HANA HOUSE VIP PACKAGE will receive K-Beauty samples + Complimentary Drink + Raffle entry to Hana House sponsor giveaways including brands from Coca Cola, Hachette, Penguin Random House, Igloo, and more!

GRAND OPENING EXCLUSIVES

✦ June 13 & 14: First 30 guests in line each day receive a curated PR gift bag packed with handpicked K-beauty goodies.
✦ June 13–20: First 100 guests receive an exclusive key 🗝️— unlocking special discounts, perks, and surprise benefits all summer long. A new batch drops daily — don’t sleep on it.