DTBK Made: 100 Chickens Productions
Field: TV production
HQ: 325 Gold Street
100 Chickens is a television production studio with more than 25 team members that is behind some of the most notable children’s TV series of the past decade, including Emmy Award-winning Peg + Cat (PBS), and new version of Scholastic’s Clifford the Big Red Dog (PBS, Amazon Prime). Since its founding in 2012, the studio has been a creator of and collaborator on numerous hit shows, with partners across the US and Canada, from their headquarters in Downtown Brooklyn’s historic Clocktower Building.
A Perfect Fit
When PBS greenlighted Peg + Cat in 2012, creators Jennifer Oxley and Billy Aronson needed to quickly assemble a team to start developing the show. They decided that Brooklyn was the best place to launch their emerging business given the borough’s affordability and proximity to creative talent. The Clocktower Building helped customize their new space, including an on-site recording studio and mixing room. Almost a decade later, team members enjoy the convenient workspace and all of the neighborhood amenities - with plenty of Downtown Brooklyn venues for group lunches and series premiere celebrations.
Access to Artistic Talent
Many staff members – dubbed “Chickens” – are active in other parts of the creative sector, from writing for Broadway shows to performing as musicians. Being centrally located on Gold and Flatbush allows the team to easily travel between work, home, and gigs throughout the entire city. Additionally, 100 Chickens recruits interns from city-based animation programs such as the School of Visual Arts - giving students experience with professional artists, and building the next generation of talent.
Making Learning Fun
100 Chickens beat 35 other teams with their pitch for Peg + Cat, which teaches math concepts through stories and songs. The studio also uses the show to communicate diverse perspectives, with guest stars like Sandra Oh, who voices a female US president, and a special episode dedicated to the Muslim holiday of Eid al-Adha that was created in consultation with an imam at New York University.
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